Big Al’s Hot Mustard is a family-founded sauce company built on bold flavor, entrepreneurial spirit, and the belief that healthy food should never be boring. It all started back in 2014, when 9-year-old Alex “Big Al” Del Vecchio set out to earn money for a Denver Broncos game. His parents agreed—if he could fund the trip himself.

Using a hot mustard recipe passed down from his mom, Beth, Alex began selling jars at local farmers markets in Northeast Iowa. The product, originally known as Alex’s Hot Mustard, quickly became a hit. Not only did he make it to the game, but he laid the foundation for a growing brand.

After selling thousands of jars, life paused the business for a few years—until 2025, when Alex teamed up with his older brother, Richard “Dick” Heveron, to rebrand and relaunch as Big Al’s Hot Mustard. With a fresh look and an expanded lineup, the brothers are taking the mustard game to the next level.

DH Industries is committed to making low-calorie, high-flavor sauces that taste great on everything. From the original hot mustard to new creations like Big Al’s Wing Sauce, Big B’s Gluten-Free Hot Mustard (honoring their mom), and Big D’s Sweet Heat (named after Dick), every jar is packed with purpose.

Whether you’re a health-conscious foodie or just love bold, crave-worthy flavor, DH Industries invites you to Get Lost in the Sauce.