Competitive by nature and always chasing the next challenge, Alex is the kind of person who believes growth starts where comfort ends. Growing up overweight and often picked last, he developed an underdog mentality that never left. At 16 he found the gym and lost 60 pounds in 8 months. That same mindset now fuels everything he does.

For Alex, BAHM isn't just a condiment. It's proof that betting on yourself and putting in the work can turn something small into something real. Whether he's developing new products, meeting customers at events, or building the brand online, the goal has always been the same: create something worth talking about.

When he's not working on BAHM, Alex is finishing up his degree at the University of Tennessee Knoxville studying business management with concentrations in entrepreneurship and marketing.

Favorite thing to put BAHM on? Mac and cheese. Seriously. Try it before you judge it.

The loudest guy in the room, the first one to make you laugh, and somehow also the voice of reason. After years in the corporate 9-5 world, Richard always felt the itch to build something of his own. When Alex brought up BAHM, his answer was simple: "Why not?"

Having watched Alex grow from a kid selling mustard to building a real business, Richard believed in the vision from day one. He keeps BAHM grounded, bringing financial discipline and a steady perspective while turning big ideas into real plans.

Outside of BAHM he's a husband, father of two, a golfer who will absolutely 3-putt and have a great time doing it, and someone who takes his lawn more seriously than most people take their jobs.

Favorite thing to put BAHM on? Bacon, egg, and cheese. The man has taste.